What happened in Berlin.
Where this came from
It started in a sold out room in Berlin.
The life sciences industry is full of world changing ideas. Actually getting them across is another matter. That gap was the starting point for Shift Happens, a live workshop in storytelling hosted by Von Peach as an official bio:cap partner in Berlin on 10 June 2026.
A sold out room of biotech and life sciences professionals spent an hour confronting an uncomfortable truth: the way most companies approach communication is not working. Led by Von Peach co founder Emma Maria Calleja, the session covered the fundamentals of storytelling in corporate communications, from founder narratives to pitches that land, and everyone left with tools they could use the same week.
In a sector that often defaults to complexity, the appetite for clearer, more human communication is clearly there. The untapped power of storytelling is immense. Why are more organisations not using it?Emma Maria Calleja, Von Peach co founder
What the room said
The best workshop I have attended in a while.
As someone working in marketing, this workshop hit directly home.
Everything Emma said was the opposite to what we are currently doing. And we loved that.